What is Your Story? Does it Connect with Your Audience?

How can storytelling help?

An engaging story is exciting! You are inviting people to go on a journey with you.

Do you feel like something is missing when you review your story? Does it speak to you? Your audience? If not, your story probably isn’t alive yet. It needs the right setting (visual story) and core theme (written narrative) to resonate with your customers. You want to builds bridge between you and your listener. Then a connection can be made!

What are visual stories?

Your visual story is where it all begins and sets the stage. It is the first impression of a website, an event invitation, or a poster. In retail it is the first glimpse of a store, or a window display.

Of course, you need both your visual elements AND the written ones.

How does your visual story complement your narrative?

Effective Stories

Creative, Organized, and Results-Oriented Narratives


Always pursuing a new idea to make your story better, Adri likes to keep the concepts unique, yet simple and clear.

See Adri’s Story, to find out more about her creative journey.


When information is organized well, it is easier to understand. This statement applies to the content of a project and how it is run.

In The Process find out more about how Adri works with you to bring your project to life.


Adri is passionate that creativity be USEFUL to create a conversation and get your project results.

You can view projects Adri has worked on in Featured Work and how she can assist you in Services.


Together, let's discover your story!

Listening for the Key

We start by listening to your story. Together, we’ll put all of the pieces of your narrative on the table. Like pieces of a puzzle, we’ll then look for the thread that will be the key.

Your Story Essence

As we filter and sort through your story, we will gradually see the essence. Once we have that nugget, the designing can begin.

Unlocking the Big Picture

With the key to your story in hand, you can unlock all of the design and marketing decisions.
Balancing Design & the Technical
Expressing your story starts with a creative process, but we also keep the technological and structural needs in balance. While your customers see and read a beautiful and clear story, they should also be able to absorb the narrative easily. That means, for example, a brochure should take you from page to page seamlessly
Project Focus
If your project requires extra expertise, Adri knows people she can call on to add to the team.

Adri values projects that help people in some way learn, be better, or improve their situations, such as education, health and wellness, encouraging creativity, and communication to name a few.





Adri considers your story, then finds the right medium so it will share well.

-identity systems
-brand story



Use your unique story throughout your marketing communications.




Let Adri create a unique look for your project through custom images.

-custom photography
-still life


Hand-drawn pen & ink illustrations elegantly illustrate your story.

-custom illustrations
-pen & ink
-digital colouring

Adri Spyker, M.A.

Adri Spyker, M.A.

Creative Director

With a B.A. in Fine Art and an M.A. in Communications, Adri’s brings to each project her experience as a marketing specialist, marketing communications, creative direction, retail brand strategy visual merchandising and/or presentation, production design, event management and qualitative research.

As a published illustrator, photographer, paper crafter, writer and award-winning display + trade show booth designer, she loves helping people using creativity to solve a problem.