Book Club Children’s Mascot – Mitch the Mouse

Project Summary
Mitch the Mouse Mascot for Children’s Birthday Club
- company mascot for Mitchell Family Books’ Birthday Club for children
Skills Branding, Character Design, Illustration, Digital Colouring

Birthday Card I
Mitch is dreaming about his birthday. What will he get? Cheese perhaps?!

Birthday Card II
Leaning against the company logo, the mascot casually reads a book.

Colouring Page
On Kids’ Day, children were given a colouring page featuring Mitch the Mouse and his books!
Result: Mitch even received fan mail written specifically to him!
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